Mobile software developer Fluent Mobile made use of mobile display ads to efficiently reach a large percentage of their target audience: iPhone, iPod touch and iPad users. The purpose of the campaign was customer acquisition at a cost of less than $1/install. Since advertising began Fluent Mobile acquired 400,000 users and earnings were up by 2500%.
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Brand: Fluent |Media: Google Admob | Country: US |Sector: Telecommunications| Format: CPC Ads
“Paid advertising is essential in building our app user base. By supplementing our organic download volume with users acquired through paid advertising, we were able to maintain consistent top rank in the App store News category.” – Micah Adler, CEO at Fluent Mobile
