How L’Oreal used banner advertising on BBC to leverage the sponsorship of the Melbourne Grand Prix

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L’Oreal used BBC banner ads on the Sports and News pages of bbc.com to leverage the brand’s sponsorship of the Melbourne Grand Prix alongside BBC coverage of the event. The campaign was targeted to male over 30 years and with BB was the right channel selection with the audience average age of 40 in Asia Pacific. The purpose of the campaign was to raise awareness of L’Oréal’s Melbourne Grand Prix sponsorship and drive traffic to the L’Oréal MenExpert site.

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Brand: L’Oreal| Sector: Consumer Goods | Objective: brand awareness | Format: Banners ads |
http://advertising.bbcworldwide.com/home/casestudies/compendium/l'oreal

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“The campaign performed well with strong response rates well above average, confirming the strong fit and relevance of the BBC male audience for this campaign.”- Karen Bywater, Client Service Director, L’Oréal

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