Search case study: Photobox gets better search ROI with Bing Ads

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In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.

PhotoBox is an online service that turns digital photos into over 600 specialised products such as photo books and coffee mugs. The firm needed to manage growth carefully in an extremely competitive marketplace.

PhotoBox relies on search advertising to reach their audience, using Bing Ads and the Yahoo Bing Network to target customers with specific messaging. The company says Bing Ads Editor makes it easy to manage bulk uploads and the Bing Ads user interface facilitates bid optimisations.

Results

By using Bing Ads, PhotoBox has seen an increase in the amount of visitors to their website, as well as an increase in sales. The company has also experienced a better ROI with Bing Ads in comparison to other search engines. “Our Bing Ads CPA is on average 25 percent lower than our target CPA making it the most efficient traffic source in our digital account,” says Bhavik Patel, Search Specialist, PhotoBox.

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