Nigeria case study: Shopping giant Konga boosts sales with mobile and SEO drive

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In 2014, Nigeria’s largest shopping website, Konga worked with agency 7thingsmedia to grow their business through innovative mobile, display, paid and organic search campaigns. This case study looks at how the firm enjoyed a huge revenue boost.


Case study summary

• Renewed drive in display. Mobile and search helps Konga boost online sales

• Increased digital reach Konga boost revenue 451%via SEO

• During Yakata (the Nigerian version of Black Friday) Konga got a 1440% year on year increase in online revenue

The challenge

Konga is Nigeria’s largest online shopping portal. Boasting the largest internet population in Africa and ranking 8th worldwide, Nigeria is a market showing dramatic growth in the Ecommerce world.

The solution

The global agency was taken on board to play an integral part in the dramatic growth plans of the company.

Their focus was be to implement their methodology to display, PPC & SEO to significantly increase traffic and revenue.

Results

The SEO work for Konga.com was recognised for driving a 317% year on year increase in revenue through paid search and increasing revenue by 451% through organic search.
Meanwhile, during ‘Yakata’, the Nigerian version of Black Friday, Konga.com saw a record breaking 1440% year on year increase in online revenue and, across the two days of Yakata, sold 500% more items than it did in all of 2012.

Sim Shagaya Founder & CEO at Konga, said: “Konga is the fastest growing shopping portal in the history of Ecommerce in Africa. In view of our overarching aim - to be the Engine of Commerce and Trade in Africa - we sought out a digital media agency that would not only keep up with our pace of growth, but also bring our brand to more customers in a more pioneering and effective way. Throughout the selection process we’ve been very impressed with 7thingsmedia’s approach and infectious passion.”

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