Kids clothing maker gets 8.9% turnover boost through cart abandonment strategy

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Sunuva is UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following.


Case study summary:

• Kids clothing firm used cart abandonment solution to boost sales

• New site used browsing behaviour and real-time crowd-sourced data of other visitors ot target offers

• Automated process meant small team could focus on other projects

• Cart abandonment strategy got significant ROI from day one, increasing turnover by 8.9%

The challenge

The company approached Fresh Relevance with the aim of increasing revenues from its e-commerce site.

“There was a clear opportunity to grow turnover by improving our approach to cart abandonment,” comments the Head of E-Commerce at Sunuva, Jonathan Chapman. The company had been trying to manage the process manually with members of the team chasing lost leads one by one – but it was a time consuming process. Chapman had previous experience of using cart abandonment solutions and approached Fresh Relevance. “The company offers a very good cart abandonment solution in terms of both cost and functionality,” explains Chapman.

The solution

By automating cart abandonment Sunuva was able to eliminate the manual process and Chapman observes how this immediately benefited the company: “We are a small team, so the valuable time we have gained is now able to be spent on other initiatives that help to drive our business forwards.”

One such initiative was planning the relaunch of its new website, for which Sunuva and Fresh Relevance worked together to introduce a far greater degree of personalisation, to improve the customer experience and also drive revenue growth.

The new website provides customers with helpful product recommendations based not only on their browsing behaviour but also real-time crowd-sourced data of other visitors. In addition to the website, the content of customer email communications is also being transformed with content being tailored to the individual rather than generic offers.

The results

“Through our cart abandonment strategy we achieved a significant return-on-investment from day one, increasing turnover by 8.9%.” Chapman adds: “This gave us all the confidence and motivation we needed to explore the full range of services Fresh Relevance has to offer.”

“Fresh Relevance provides an indispensable service,” concludes Chapman. “Since we began working with the team we have received excellent support, technical expertise and account management, which has helped us to grow as a brand. For Sunuva this has been a winning formula.”

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