Why do so many brands waste millions on websites nobody visits? This is one of the tragedies of digital marketing and the rush to create sumptuous, self-indulgent sites is one of the worst examples of how easily the digital landscape can be misread.
Digital Thought Leaders
- Something’s broken in digital Fleet Street; video ads look part of the answer
- Digital Minds: 60 seconds with I Spy’s Jim Brigden
- Digital Minds: 60 seconds with the BBC’s Tom Bowman
- Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood
- Digital minds: 60 seconds with InSkin Media’s Hugo Drayton
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
