Video: the ad effectiveness research begins
Great to see the next wave of online ad effectiveness research for Video formats come through. Conclusion? Video works. And it works better than Rich Media, which works better than the in banner flash formats, that works better than the original static formats. Startling? Not at all. But the media community needs the proof points to give the confidence that these ‘truths of media’ work on the web just as they do in classic media. Check out NetImperative for more.