Digital Media Sales Academy

Digital training and Social Media Marketing Strategy workshops for your team

Video: the ad effectiveness research begins

Great to see the next wave of online ad effectiveness research for Video formats come through. Conclusion? Video works. And it works better than Rich Media, which works better than the in banner flash formats, that works better than the original static formats. Startling? Not at all. But the media community needs the proof points to give the confidence that these ‘truths of media’ work on the web just as they do in classic media. Check out NetImperative for more.

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