Digital Articles: Best practice in online advertising - using Digital’s Web Advertising Conversion Funnel
Getting to grips with how online advertising works, and the scale of benefit expected from a campaign can be a real challenge to those new to the web. That’s why we developed a simple way of describing the steps in the online advertising sales conversion process. Here you can read through the thinking and download some of the simple notes that are used in the Digital Media Planning Academy to introduce marketers new to digital channels to the models and concepts at the heart of successful online advertising.