Digital Media Sales Academy

Digital training and Social Media Marketing Strategy workshops for your team

Digital Articles: Best practice dayparting – how online ads can learn a lesson from broadcast media

If you’re McDonalds and selling breakfast products, when do you want to advertise? If you’re a coffee chain with an afternoon coffee shop promotion then when could trigger the purchase? If you’re a film company releasing a new blockbuster, when are people most receptive? Broadcast media has always been strong in using the times of day to talk to customers when they are most receptive, but why have web marketers missed the trick? And how can media owners and planners reap the rewards to improve the effectiveness of how they work?

Read further...

Copyright ©2000-2022 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy