What flops? See some ideas from our Academies. Feel free to post more below!

Spam: email that's sent without permission or without relevance to the customer

Pop-ups: intrusive formats that break up the viewer's experience

Heavy banners: poorly produced artwork that is too large for the pages (see our lessons on creative standards for solutions to this)

Automatically expanding content: used without appreciating the reader's experience this can be frustrating

Inappropriate marketing: the wrong message to the audience

Pop-up advertising formats

Irrevelant environment for ads

Mobile sponsored text messages

Flashy loud creatives

Tickers running through screen

Streaming Ads that are longer than 20 seconds

Banner and Ads that are too big and take most of the screen size

Banners with noisy music

Too much animation on banners

Home pages that are crammed with ads, pop-ups, eyeblasters etc.

deceptive advertising....takes you somewhere unexpected

Text heavy websites

Too many websites that do the same thing and don't differentiate themselves

You are a winner' pop ups

Annoying pop up ads and you can't find the x to close it down!

Here are a few ideas on what "rocks" which you mentioned during your Academies. Any more thoughts? Just drop a comment blow!

Accountable: Easy to measure

Video: you can stream video content into banners

Adjustable: It's easy to change - if I want to change it I can

Smart use of space: Expandable banners create more space for each advert

Depth of information: even the most simple advert can be a gateway into a catalogue of deep and rich information

Intelligent agents

User-generated content

Citizen journalism

Google Adwords and Adsense

Access to broadcasting technology has been opened up to all

Streaming Video Advertising- Pre Roll, Mid Roll and Post Rolls are effective

Rich Media Technology such as full page overlays and floating ads garner huge responses

Email opt-in lists (subscribers)

Mass Targetability- Geotargeting, ip targeting (.gov, .edu) there is no waste

Exclusive downloads, only available online

Local placement of banners, ie different creative for each country

Clever instititials and campaigns such as Lynx Blow, or Follow the mini, those that make you talk ans follow them

Banner with a sense of humour

Clever user interaction (ie. Fiat Cinquecento website - you can design your ideal car)

Expanding banners, (as seen on WSJ.com - creative but not too intrusive)

Sites that continue the story the TV spot started (ie. Volvo, Mystery of Salarno)

Sites generating value for user (ie. Avis providing CD of favourite tunes in hire car)

Behavioural targeting

Data capture

Games

Streaming videos on line (Youtube, ads, movie clips etc)

Community websites - global communication

Accountability