Email marketing case study: William Hill | Sector: Entertainment | Agency: RedEye | Format: Email marketing
William Hill’s core business is the provision of gambling and betting activities. To do this successfully, it is imperative that they constantly acquire new registrations of people wanting to bet via the William Hill web site. In order to maximise the acquisition return on investment (ROI), William Hill used RedEye’s profile and segmentation rules to dynamically generate segments and email cells is a very effective solution to make email marketing timely and highly targeted.