Email marketing design: best practice from LastMinute.com
Remember that email publishing and marketing can be used as an entertainment channel as well as a direct sales tool. Many brands only see email as a way to push for immediate sales, but smart marketing-centric firms like LastMinute.com have found ways to build brand, engagement and discussion through email relationship marketing. Whether you’re in the travel sector or not, try signing up for their mailing programme to see how they talk with their customers.
