Welcome to the ERM & Email Marketing Training Academy

Digital training and Email Marketing Strategy workshops for your team

Email marketing tips: For campaign strategy – pre-programme your follow-ups

For retailers using email with customers think about what to do with the customer who doesn’t click. Try create a second mailing with a new subject line; mail this to a sample of people who didn’t open the first and look for uplift and sales response. Let your findings govern your email strategy.

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