Use the name of your brand within the subject line to boost relevancy and authenticity. Remember that emails that are not opened can still have a positive brand impact so use this opportunity to boost recall and front of mind awareness.
Digital Insight Reports
- Building a powerful media property: using the digital toolbox fully
- Profiling the world’s leading digital ad economy
- Building sustainable online audiences
- The digital skills crisis, told in their own words
- The digital rollercoaster: landmarks in digital development
- Getting to grips with online media planning
Digital Intelligence
