Welcome to the ERM & Email Marketing Training Academy

Digital training and Email Marketing Strategy workshops for your team

Relationship marketing strategy: 5 steps of an eRM programme

Here’s a simple recap of the 5 groups of steps in building successful relationship marketing

  1. Recruitment & permission: Permission gives access and segmentation
  2. Segmentation: Segmentation enables relevancy
  3. Activation: Relevant messaging builds attention and engagement
  4. Engagement and participation: Engagement builds front of mind awareness and brand loyalty among high value consumers
  5. Sales: Front of mind awareness and loyalty builds sales; well designed programmes lead customers to the next purchase
Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy