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Relationship marketing strategy: Connecting eRM to social media

malt.jpgReview all your consumer touchpoints. Think about the potential for social media sites and platforms like Facebook pages. These have relationship mechanics within their sites and networks (such as the feeds ‘fans’ of a brand see on Facebook), but the pages can also be used as a way to recruit people into more structured eRM programmes. Look for viral opportunities to have your own messages forwarded on through the social networks of your customers and don’t forget the potential of offline channels to play a key role in recruitment.

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