Some pre-Academy reading
Ahead of all our Digital Training Academies we're keen to get you thinking about the issues and getting up to speed on the research and the state of the industry. That's why we're sending out two of our Digital insight reports that you can read through before the Academy begins. The first explores online advertising spend to confirm the size of the market and the scale it's grown to so far. The second looks at the bright ideas that marketers have discovered to help them get more from their online advertisnig media space. They should be a simple and fast read, but they each make points that we'll be touching on in the Digital Media Planning Academy. If you have any questions, then post them here...
Download Research Article:UK Media Consumption - Digital saturation drives change
