Digital Media Planning Academy

Digital training and Digital Media Planning workshops for your team

Lesson: Selecting your formats

media%20planning.jpgLearn how online media planning builds on the familiar concepts of reach and frequency from traditional media. Discover how you can get your media space to work harder for you on the web. Find out what’s worth tracking and why there are many false friends when it
comes to accountability. Follow our hints and tips and discover what you need to know.

Download lesson handouts:Selecting your formats

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