A lesson from the Digital Creative Academy about why online advertising delivers impact

We live in a media saturated world. Audiences have become experienced in advertising. Many media are at risk of being screened out; television commercials not seen when they are fast forwarded, sections of newspapers going unread… Yet on the web the advertising is delivered the very moment the viewer requests the next page of content. Rather than an ‘opportunity to see’ that’s a guaranteed view. This means the impact of online advertising can be that much greater.
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