Digital Media Planning Academy

Digital training and Digital Media Planning workshops for your team

Lesson: Understanding the consumer - the reality of media saturation and the implications

Learn how the explosive growth in the volume of media has created a culture of marketing noise. Reflect on what this means for your own audiences and the implications for your marketing plans. Consider whether the media channels and techniques you use add to the noise or genuinely achieve cut-through.

These notes are a drawn from one lesson in the Digital Consumer Insight Academy.

See the report

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