Digital Mobile Marketing Academy

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Mobile marketing case study: Pedigree | Agency: Incentivated | Sector: FMCG | Format: Mobile

Pedigree mobileMobile encourages 5x more voucher redemption

This mobile campaign was kick started with 300,000 mailers containing vouchers being delivered nationwide. A text & win was offered giving customers the chance to win a year’s supply of dog food and a digital camera. Customers were invited to text SMALL DOG to 82222 to enter the competition and then reminded to use the vouchers each month, by text message.

Download the Pedigree mobile case study

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