Digital Mobile Marketing Academy

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SMS text marketing for restaurant and bar owners

Text messaging in retail services

mobile marketing case studies and best practiceText promotional messages and discount vouchers to a known, registered customer base, using tactical voucher promotions to boost sales when there is spare capacity and to deliver new information about products and promotion. Price incentives where the mobile message is needed to redeem the offer are particularly effective. However be cautious about the frequency and because the service capacity of the restaurant or bar is limited, only target segments of the database in a systematic order. The messages can be used to enforce brand values, trigger friends to invite eachother, and boost brand loyalty. SMS can be used to reach the right customer at the right time and the right place in a way that other channels can never match.

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