Digital Mobile Marketing Academy

Digital training and Mobile Marketing Strategy workshops for your team

SMS text marketing in the music industry

Text messaging in entertainment

mobile marketing case studies and best practiceUse SMS to notify registered fans of news about a band, in a similar way that email alerts, twitter posts or Facebook updates would be used. Focus on driving sales through clear calls to action and give loyal fans advanced notice ahead of mainstream media. Create clear calls to action and include event booking numbers. The message can be sent ‘from the artist’ rather than the record label or venue and can use their tone of voice to build authenticity. Including a link to mobile downloads such as ringtones drives awareness, engagement, loyalty and builds buzz among brand advocates.

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