Digital Mobile Marketing Academy

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SMS text marketing for FMCG and retail brands using couponing tactics

Text messaging in retail and FMCG

mobile marketing case studies and best practiceMobile coupons, codes or vouchers with a high perceived value among consumers are proven to drive people to stores either on the high street or online. Either the FMCG brand or the retailer can initiate the coupons, but the logistics must be in place to read, decode, identify and record the coupons as they are used. These approaches may preclude many firms from being able to use them, but the tactic can be highly effective at driving immediate response.

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