Digital Mobile Marketing Academy

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SMS text marketing for FMCG brands sponsoring events

Text messaging in retail and FMCG

mobile marketing case studies and best practiceLook for ways to connect with customers through launches, events and activities linked to the celebrities and events the brand is connected to. These create ‘permission’ to contact a group of target consumers, and may also enable the use of third party lists owned by the partner. Use the messaging to drive engagement and brand loyalty, building stronger associations between the brand and its partner as well as delivering the tactical goals related to the partnership. Add downloads and links to deliver brand messages within the mobile or the PC.

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