Mobile marketing training: Mobile audiences, mobile use, key trends in mobile
Mobile use has reached saturation points in many markets, yet most brands fail to explore mobile effectively as part of their integrated marketing strategy. Mobile audience behaviours are changing fast and mobile is emerging as a key platform for video, music and a massive range of applications.
In this Mobile Marketing Academy we analyse the nature of the growth and change, looking at the type of use and the key trends. Agency and client-side marketing teams who understand the nature of the mobile audiences can develop content and services that are right for their customers, creating powerful connections and building new relationships.
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