Digital Mobile Marketing Academy

Digital training and Mobile Marketing Strategy workshops for your team

Mobile marketing training: Understanding the scale of mobile growth and consumer attitudes

Mobile marketingMobile marketing is growing rapidly in most countries and marketers need to be confident about the potential for mobile in the marketing mix. These background notes provide a few examples of the scale of change in mobile marketing and form a briefing for agencies and marketers taking part in our mobile marketing training programmes. Although handset use has been near-saturation levels in many countries for ten years, it is only recently that mobile marketing has started to become a part of the strategic marketing mix. In the Digital Mobile Marketing Academy we will explore the theory and practice of mobile marketing, how to use the different channels and ways to understand the expectations consumers have in this most intimate of media channels.

LockedThis file is locked | Request a copy from your Digital consultant

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy