Mobile marketing research: Mobile marketing platform choices
For mobile marketing and apps development, what’s the right platform and technology choice? Here we look at some of the options and thing about the audience reach and the technical complexity. They’re based on the Western European markets in 2009/2010 and the notes are drawn from one of the Digital Mobile Marketing Strategy workshops.
Here we’ve used a scatter plot to map out the different technologies and platforms available today.
Here are a few examples of how different brands fit into the structure.
