My email marketing plan
Writing your email marketing plan. At Digital we hate training that sits on the shelf gathering dust. The aim of our Academies are to change the way you and your team behaves in the digital market and this exercise is designed to draw together some of the key points to help build your marketing plan. Even if you are not normally the plan's author, even if you have agencies and teams of digital specialists working with you, walking through the steps in the plan is key to experiencing the challenges and questions your colleagues will face. For many of our participants it's an exercise they can refer to throughout the next few years; for some it may even form the start of the plan itself.