Media consumption in a digital networked world
The sudden arrival of digital networked media in our homes and offices has changed the way we use technology. It's having a profound effect on our ‘media diet', and as the services available online broaden, so too do the reasons why we log on and communicate. From entertainment and chatting, to making cheap phone calls and emails, from shopping and searching, to studying and researching: it's all happening on the web. As the time consumers spend with all media adjusts to compensate for this, our Academy explains the trends and gives you the key facts. And along the way we'll touch on some of the milestones of the growth of digital media in our lives.