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Case study: Carling Live | Agency: Various | Sector: FMCG | Format: Sponsorship, search, integrated marketing, strategic marketing models, web design

Carling LiveIn the crowded drinks sector Carling wanted to find a strategic way to achieve cut-through. They developed an award-winning strategy of sponsorship that were amplified on the web through sophisticated search engine marketing that gave the campaign a permanent place online. Carling realised that just as brands compete for a share of sales, they also compete for audience attention online so an alternative to simple advertising was needed.

Download the search marketing case study: Carling Live

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