Case study: Google local business directory | Sector: Online | Format: Video, microsite
Look at how Google is building out powerful listings services for local businesses. This video is a great introduction to how and why small businesses should invest time in building profiles and listings that can easily be discovered online. Watch the video and think about what it means for your business. If you’re coming to one of our search engine marketing strategy workshops or Search Academy training courses then bring your ideas and we’ll talk about it in more details.
Additional resources about search engine marketing for small businesseshttp://www.google.com/local/add/analyticsSplashPage?utm_campaign=en&utm_source=en-ha-na-us-google&utm_medium=ha&utm_term=small+business+ad&gl=US&hl=en-US