Digital Insight Report: The search juggernaut continues
Our market update: search engine advertising
Digital Insight Report - August 2006
The revolution in direct marketing continues as more firms realise the power of search. Search engines account for half the online advertising industry in some countries and they're changing the nature of customer acquisition marketing forever. Now Central and Eastern Europe are heading towards their tipping points in the growth of search, and with the engines continuing to deliver waves of new products and tools, it's clear that the growth will not slow.
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