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Improve search results snippets with a meta description makeover

search engine marketing trainingThe quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

<meta name="Description" content="informative description here" />

Read more on Google Webmaster Central

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