Welcome to the Digital Search Academy

Digital training and Search Marketing Strategy workshops for your team

Search engine marketing training: Getting to grips with Google PageRank

Getting to grips with Google PageRankGoogle’s co-founder Larry Page gave his name to the ranking tool that describes the importance of a website in terms of its link equity. The complex algorithms behind PageRank are part of the secret of Google’s success, and by understanding the model, search engine optimisation teams can build stronger link equity and social media optimisation strategies.

View the exercise

This is your lesson on Page Rank. It covers the basics of how Page Rank works and the factors that influence it.

Lesson instructions:
  • Work through your lesson by clicking on the arrow in the top right of the lesson slides.
  • To pause click on the pause button in the bottom left.
  • To go back and review materials from earlier in the lesson, click at a point earlier on the timeline bar at the bottom of the lesson slides
  • If you have questions then email your Academy Manager

...As a guide, this lesson should take you no more than ten minutes. When you have finished, use one of our Digital Action Plans to record your next steps and decide what your team should do with regard to Page Rank issues.

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Enrolled participants: You can email your Academy Manager with feedback about this lesson, or enter your comments in the space below.

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