Welcome to the Digital Search Academy

Digital training and Search Marketing Strategy workshops for your team

Search engine marketing training: How does Google AdSense work?

Search engine marketing training: SEO in practice Here you can see AdSense running on one of our web pages. In your training we can go behind the scenes and look at how the AdSense account works for the publisher and how the AdWords account works for the brand. In our training sessions we can explore the bidding processes and understand what marketers need to do to optimise the returns they get. Remember it’s not about being number 1, but about getting the best return on your investment.

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