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Digital Thought Leader: Ben Saunders

Ben Saunders is a record-breaking polar explorer and by his own admission an "extreme blogger". From the North Pole he wrote to millions using his blog, a PDA, a matchstick and a satellite phone. While achieving the record for the fastest solo walk to the North Pole, Ben was able to keep up to date with the progress. In this edition of Digital Thought Leaders he tells how he did it.

Blogs are the most diverse of digital publishing platforms. They can be harnessed by anyone, anywhere for almost any publishing reason. Ben's blogs demonstrate their power both to amplify an offline event and to make intimate connections with millions.

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