Welcome to the Digital Social Media Academy

Digital training and Social Media Marketing Strategy workshops for your team

Key learning outcome: The attitude of marketers

The attitude of marketers social mediaSocial media spaces are neither owned nor controlled by marketers. The relationship between the brand and consumers is fundamentally different to the easier model of paid for media space (advertising) that most marketers were initially experienced in. In the social media platforms of Facebook, MySpace, Yahoo and You Tube, the brand is simply one guest among millions. There’s a more equal relationship between the brand and the individual members of that community, as well as a transparency about the brands behaviour both online and offline. Remembering that you’re only one guest among millions is a key learning outcome from the Digital Social Media Academy.

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