Welcome to the Digital Social Media Academy

Digital training and Social Media Marketing Strategy workshops for your team

Case study: Coca-Cola fan page | Sector: FMCG | Format: Social media, video and viral

Coca-Cola enjoys the largest audience of any consumer product ‘fan’ page on Facebook. They achieved an authenticity in the style and tone of the content by supporting consumers who created the page, rather than leading on it within the brand team.

See the Coca-Cola Facebook page | Watch the video

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