Case study: Dreyers Dibs | Sector: FMCG | Format: Social media, Microsite, Video
To promote the launch of Dibs, a new, bite-sized treat from Dreyer’s Ice Cream, Dreyer’s appointed Tracey Locke, ID Society, and MTV Networks Digital Fusion to develop a cross-platform marketing campaign to promote and build brand identity for the product. In addition to on-air promotions, Dreyer’s wanted to drive traffic to an online community where Dibs fans could creatively express their love for the new treat in a contest called the Dibs Bite-Sized Film Fest.