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Case study: Nokia Xpressmusic Brazil | Sector: Telecomms | Format: Social media

The XpressMusic contest’s featured profile was promoted on MySpace, and supported with ad units clicking through to the profile. The submission phase was promoted heavily with roadblocks, and in all MySpace targeted to bands. Each phase was announced via ad placements throughout the site with refreshed creatives for each phase and bulletins posted from the contest page with appropriate calls to action.

Download the case study | Nokia Xpressmusic Myspace

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