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Best practice | Marketing on Facebook to fans - some guiding principles for consumer brands

Marketing on Facebook to fansIn the social space, it's not how loud you shout that counts, but how much we want to listen. Many brands have been asking for advice about Facebook updates and how to talk with fans on Facebook. If you're new to social media marketing then here are a few tips to get you started...

  • Respect us as friends;
  • Treat us as smart;
  • Share things that give value;
  • Talk when you've something to say;
  • Don't feel the need to fill silences;
  • ... and remember the more interesting you are, the more we'll listen.
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