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Social media: Domino's Pizza - crisis management response

Social media can deeply damage brands - whether they're running social campaigns or not. When two Domino's Pizza employees contaminated food and released and unpleasant video onto YouTube bragging about their misbehavings, it triggered a mass outcry. Every large organsiation faces control challenges, but the quick response with a CEO video apology and management changes shows many aspects of best practice.

Watch the local WCNC TV news report and then the apology. What would you have done differently?



And watch the company's response...

Watch the local WCNC TV news report and then the apology. What would you have done differently?



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