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Pinterest marketing tips

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Looking to use Pinterest in your marketing? Here are a few Pinterest marketing tips to get you going. These introductory films that are a great introduction to how Pinterest works for marketing. The rapid growth in audiences on the Pinterest social network has made it an attractive channel for marketers – initially in the US and now in dozens of markets. Pinterest is proving strong at referring qualified traffic to brands, and the design is inherently linked to ecommerce opportunities – far more than Twitter or Facebook at the equivalent stage in their development.

Pinterest is about sharing images on the web by ‘pinning’ them to a virtual pinboards. It is more sophisticated than previous social book marking tools like Delicious and already has a smart built-in categorisation. As with Twitter, people can follow the activities of their friends or brands (by following the relevant pinboards).

This introduction from the agency 4Site also shows simple ways the early 2012 platform could be adapted to work well for businesses.


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