The latest advertiser generated video to get that viral effect is this adult animation from Wilkinson Swords that pits baby and guy head to head in romantic warfare. A cracking production with just the right kind of high end values that make it both clickable and forwardable. This one has a real neat fusion of blockbuster cinema tone of voice and sassy Pixar style art direction. Watch for the bandwagon; many more to come...
Fight for those kisses | BMWFilms did it first | Dove: Evolution or Revolution?
Comments (2)
Hi there! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your articles. Can you recommend any other blogs/websites/forums that go over the same subjects? Thanks for your time!
Posted on August 1, 2011 4:56 AM
CRITIQUE THE EFFECTIVENESS OF A CAMPAIGN
Here are some questions to ask yourself as you watch this:
How does the tone-of-voice fit with the target audience?
How would people get this message, and what is their incentive to pass it on?
The campaign delivers real stand-out today, but with the bar getting raises higher and higher, can you be sure the same techniques will work in 2010?
Posted on October 4, 2007 2:31 PM