Consumer package goods firms are often seen as being conservative when it comes to internet marketing. The Tea Partay viral video was one of those ground-breaking creative executions that triggered a stepchange in the way the sector saw itself and the possibilities of marketing drinks on the web. Created for Diageo, it wasn’t long before millions of downloads had taken place and the entertainment content was getting the big buzz on YouTube. Today may be well past the campaign’s target end date but it’s still getting audiences and traffic: take a look – it’s not hard to see why.