Every web publisher suddenly wants to be Web 2.0. Many are still to understand its meaning and implications. Only a few have the resources and the structures to let them try. This is about the web as platform.

While the behaviour of the media industry represents myriad ways of approaching the problem, everyone we spoke to shared one common stumbling block - the challenge of access to talent and the challenge of keeping good people.

Read more: Web 2.0 - The Platform Web