20 March 2007: Advanced Marketing -Web 2.0 and your business @ E-business Expo in Nottingham
Danny's keynote at the eBusiness Expo conference tackles marketing in a Web 2.0 world. Drawing on lessons and findings from the Digital's Web 2.0 and Social Networking Academy, he explored key things you can do and key challenges you'll face. The idea behind Web 2.0 was born out of analysing the similarities between companies that had survived the internet bust of 2001. In this Academy we'll explore the common understanding of Web 2.0, and look at the software developments that underlie these trends. We'll also highlight core competencies of Web 2.0 companies, and how they harness their relationship with users to deliver even greater value.
If you have any questions please post them in the Classroom below.