Danny's keynote at the Technology for Marketing in February 2007 conference attracted over 400 people. His speech tackled Advertising 2.0, and what marketing in a Web 2.0 world meant for brands and the marketing teams behind them. He looked at
some of the most vibrant communities and explained the rules and structures for
creating successful communities. He presented a combination of hands on practice with the underlying theory which puts everybody in the right place for developing their own online communities over the year.