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2 May 2007: Harnessing the web for brand impact - Web 2.0 and advertising @ Internet World

Download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored some of the issues around best practice in harnessing the brand effect in online marketing. It's taken from our series on advanced digital marketing in the Web 2.0 era.

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If you have any questions please post them within the discussion space - Danny will aim to reply in the next few weeks.

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